Creator Management
Rift Agency manages creator rosters, talent operations and brand deals across Mexico, LATAM and Hispanic North America. Our network reaches more than 1,000 creators, with the right systems for lasting relationships and reliable delivery.
We support creators and brands with roster planning, positioning, deal flow, rights and the day-to-day operations that make strong partnerships sustainable.
Brand deals built to last.
From qualified introductions to contracts, approvals and reporting, we create the structure that protects creator value and keeps brand relationships moving.
Creator sourcing and casting
We match creators to the category, audience, visual language and point of view that make the product feel credible.
Concepts and production
Clear briefs, adaptable creative territories, product logistics and a production rhythm designed for native-feeling outputs.
Usage and adaptation
Rights-aware assets designed to work across organic, paid social, ecommerce, landing pages and customer journeys.
Testing and optimization
A structured asset library lets your team test hooks, formats, creators and messages, then scale what earns attention.
Built for the platforms where customers decide.
TikTok rewards speed, relevance and a strong first second. Instagram helps turn product use into identity and community. YouTube supports deeper demos, comparisons and stories. We build each UGC concept around the platform behavior it needs to earn—not a generic export.
TikTok
YouTube
Twitch
A clear creator management process.
01 — Roster and positioning.
02 — Brand opportunity matching.
03 — Negotiation, rights and activation.
04 — Relationship care and performance learning.
Creator management FAQ.
Explore campaigns where creator perspective, content craft and brand goals worked together across lifestyle, gaming and culture.
UGC agency FAQ.
What does Rift manage?
We manage roster strategy, brand deals, contracts, rights, deliverables and long-term partner care.
How large is the network?
Rift works with a global network of more than 1,000 creators across Mexico, LATAM and beyond.
Can brands access the roster?
Yes. We match brands to creators based on category, audience, creative fit and commercial goals.
Ready to build stronger creator relationships?
Talk with Rift about roster strategy, talent operations or your next brand partnership.