Levi’s X Minions

Levi's X Minions new collection for customization at Tailor Shops.

PipePunk and Cry participated in a spectacular live stream broadcasted on Twitch.

For this particular campaign, we decided to go ahead with a new idea by hosting a live stream on both channels from an official Levi's store in Mexico City.

Thanks to their originality and humor, they showcased the product and customization in an organic way, instantly impacting their audiences.

They also made sure the viewers had fun, deviating from conventional campaigns like product placement.