Mexico · LATAM · Hispanic North America
Rift Agency produces user-generated content that gives brands a credible, flexible way to show up in Mexico, LATAM and Hispanic North America. We pair creator-led craft with a production system built for organic social, paid media, ecommerce and landing pages.
From one-off asset sprints to ongoing creator programs, we make UGC that feels native to the feed while staying useful across the full marketing funnel.
For brands, UGC is not just informal content. It is a library of real-world proof: product demos, routines, reactions, comparisons and stories made for the way people actually scroll. We start with the job each asset needs to do, then pair the right creator, format and usage plan to that objective.
Our Montreal HQ and local Mexico team connect central brand standards with the cultural details that make content feel believable in market. The result is a sharper asset system for Mexico, LATAM and Hispanic North America—not a one-size-fits-all production line.
When to use UGC—and when to use influencers.
Choose UGC when the priority is a flexible asset library that your brand can own, test and adapt across paid social, product pages and CRM. Choose influencer marketing when distribution, audience trust and a creator’s community are part of the brief.
The strongest programs often combine both. Creator partnerships build attention and relevance; UGC extends the best ideas into scalable assets for performance. We help shape the mix around the business question, not a fixed deliverable list.
Creator sourcing and casting
We match creators to the category, audience, visual language and point of view that make the product feel credible.
Concepts and production
Clear briefs, adaptable creative territories, product logistics and a production rhythm designed for native-feeling outputs.
Usage and adaptation
Rights-aware assets designed to work across organic, paid social, ecommerce, landing pages and customer journeys.
Testing and optimization
A structured asset library lets your team test hooks, formats, creators and messages, then scale what earns attention.
Built for the platforms where customers decide.
TikTok rewards speed, relevance and a strong first second. Instagram helps turn product use into identity and community. YouTube supports deeper demos, comparisons and stories. We build each UGC concept around the platform behavior it needs to earn—not a generic export.
TikTok
YouTube
Twitch
A clear UGC workflow.
01 — Brief and asset goals. We define audience, offer, platform, usage rights and the role each asset needs to play.
02 — Creator casting and concepts. We shortlist creators, shape creative territories and align product, approvals and production details.
03 — Production and review. Creators make native-first content with clear guardrails, then we manage feedback without flattening the voice.
04 — Delivery and learning. Assets arrive organized for use, testing and iteration—with insights ready for the next round.
Proof in the work.
Explore campaigns where creator perspective, content craft and brand goals worked together across lifestyle, gaming and culture.
UGC agency FAQ.
What is UGC for brands?
UGC is creator-made content that helps brands demonstrate products, tell believable stories and build a reusable asset library for organic and paid channels.
When should we use UGC instead of influencers?
Use UGC when flexible assets and usage rights are the priority. Use influencer marketing when a creator’s distribution and community trust are central to the campaign.
Which platforms can UGC support?
We create for TikTok, Instagram, YouTube, paid social, ecommerce and landing pages, with concepts adapted to the behavior of each placement.
Can Rift manage creators and production?
Yes. We handle sourcing, casting, briefing, product logistics, production coordination, review and rights-aware delivery.
How do we start?
Book a call to discuss your product, audience, market, channels and the asset system you need next.
Ready to build UGC people want to watch?
Learn about Rift on /about, explore our influencer marketing approach on /influencer-marketing, or start a conversation with our team.